
Coming soon
🗓️ Thursday, August 27
🕐 10:00-11:00
📍 Grand Park Hall 1–3
Organised by the SCILL Board
This interactive session explores how lawyers can approach pricing as a strategic business development tool rather than an uncomfortable afterthought. Drawing on insights from general counsels globally, benchmarking from law firms, and lessons from consulting and other professional services industries, the session unpacks how value is perceived, positioned and translated into fees. Participants leave with a clear, step-based plan they can apply immediately, including how to navigate client conversations, alternative fee models and the growing influence of AI on pricing decisions.
Barbara Koenen-Geerdink is a seasoned business development and marketing leader with extensive experience in international law firms, including as CMO of the largest law firm in the Middle East. She is the author of the business book “Beyond Billable Hours: The Growth Accelerator for Lawyers” and senior law firm strategy consultant through her business Beyond Billable Hours, working across various international law firms and technology companies. Barbara is also the co-founder of BOOST, a global community for law firm BD and marketing professionals.
Marieke van der Wilt is founder of The Value Collective, a strategy and pricing boutique working primarily with professional services firms. She advises and trains law firms on pricing, fee arrangements and margin optimisation, alongside broader work on law firm economics and business model design. Her pricing experience extends beyond the legal sector.
Before founding The Value Collective, Marieke led pricing and business development at De Brauw Blackstone Westbroek, a leading Dutch law firm. She holds an MSc in Behavioural Economics and Game Theory.
Stijn van Oirschot is a law firm growth strategist working at the intersection of business development, marketing, and technology. A former legal tech startup founder, he advises law firm leaders on practical innovation, combining BD and marketing knowledge with a builder’s understanding of how AI and today’s technologies actually work and should be implemented. He is the co-founder of Beyond Billable Hours, through which he runs interactive workshops on the business of law and builds The Law Firm Growth Game, a business strategy simulation used by law firms.
Giulia Sinibaldi Roberts is a senior commercial litigator, advising high-net-worth individuals, business owners, SMEs and international companies on complex commercial disputes. Her practice focuses on shareholder and director disputes, claims arising out of corporate transactions and high-value litigation, where she combines strategic thinking with a pragmatic, commercially focused approach to resolving contentious matters.
Giulia works closely with senior leaders and clients to develop pricing structures that reflect their
priorities and support long-term relationships. She is particularly interested in rethinking how legal
services are delivered, using transparency, collaboration and value to build stronger client
relationships.
Sofie is an experienced corporate lawyer specializing in mergers and acquisitions, private equity, joint ventures, corporate reorganisations, corporate governance, and general commercial law. Sofie advises private equity firms, financial investors, industrial companies, and large corporates on acquisitions, divestments, co-investments, joint ventures and carve-outs. She works across multiple sectors, with particular experience in healthcare and energy, and has a strong international background and understanding of cross-border transactions. Sofie supports clients throughout the entire transaction lifecycle — from initial deal structuring, preparation and management of data rooms, and legal due diligence investigations to drafting and negotiating transaction documents, equity and shareholder arrangements, and W&I insurance solutions, through to closing and post-closing matters. She has been involved in the establishment of Kromann Reumert’s ESG practice and assists clients in ESG due diligence investigations in connection with M&A transactions. In addition, Sofie advises on general commercial and corporate law issues, including restructurings, national and cross-border corporate transactions, capital structures and corporate governance. For several years, Sofie has been an external lecturer at the University of Copenhagen in corporate law. When providing advice, Sofie seeks to ensure an efficient and structured process that prioritizes the client’s legal and commercial interests. Sofie is Kromann Reumert’s knowledge ambassador in the field of M&A. In this role she is responsible for providing M&A training to our assistant and junior attorneys and for promoting the sharing of knowledge of M&A within Kromann Reumert and with our clients.